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Vess revealed a "refreshed" version of its bottle landmark downtown yesterday — a day St. Louis Mayor Francis Slay officially named "Vess Bottle Day" in St. Louis.
The St. Louis soda brand celebrated its centennial by revealing the renovated bottle at 520 O'Fallon Street, an official city landmark just north of The Dome at America's Center (formerly the Edward Jones Dome).
The handmade 12-foot tall model of an old-fashioned family-sized lemon-lime Vess bottle was constructed in 1953 and recently renovated for Vess's 100-year anniversary.
Jason Sorvillo is the vice president of marketing at Cott Beverages, which owns Vess. He says that restoring the bottle felt like the company's responsibility to St. Louis.…
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The St. Louis soda brand celebrated its centennial by revealing the renovated bottle at 520 O'Fallon Street, an official city landmark just north of The Dome at America's Center (formerly the Edward Jones Dome).
The handmade 12-foot tall model of an old-fashioned family-sized lemon-lime Vess bottle was constructed in 1953 and recently renovated for Vess's 100-year anniversary.
Jason Sorvillo is the vice president of marketing at Cott Beverages, which owns Vess. He says that restoring the bottle felt like the company's responsibility to St. Louis.…