If you want to see the exact moment when twentieth century politics put the image over the idea and the electoral process became a media event, take a look at Robert Drew's Primary, a documentary about the 1960 Wisconsin primary recently released by Criterion; it's a crucial piece of political history, often cited as the first example of cinéma vérité. In one sequence, candidate John Kennedy works a starstruck crowd like a pop star; he's young, his wife is glamorous, and in the background the recorded voice of Frank Sinatra chimes in with his endorsement, "Everybody's voting for Jack!"…
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