
In its former life the truck was a delivery vehicle for UPS. Third Man Records founder Jack White, who once had his own upholstery business in Detroit, redesigned the vehicle from the ground up, painting it his signature yellow and black and transforming its interior into a miniature record shop bursting with Third Man goodies.
The Rolling Record Store made its debut at SXSW in 2011, and has since logged many miles criss-crossing the country, stopping at music festivals and record stores alike to hawk its wares — including exclusive Third Man vinyl for collectors.
"I'm guessing there's gonna be some Third Man exclusives and stuff," says Vintage Vinyl promotions and marketing manager Orlandez Lewis.…