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We Tasted Folgers Perfect Measures — And Yeah, We Ate Them, Too

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This is Folgers Perfect Measures, a new product from the makers of America's No. 1 coffee brand — as if Justin Trudeau hasn't already given us enough reason to plot a move to Canada. 


The new Perfect Measures are compressed tablets of coffee you simply drop in a filter — they take the "guesswork out of brewing a consistently great pot"— rather than, you know, relying on that clearly labeled scoop that says "two scoops equal one cup." 

So this is Folgers' answer to Keurig, right?


No. These are literally compressed coffee tabs that you put in your standard drip coffee maker, just as you would ground coffee. Apparently, we've become so lazy as a society that scooping pre-ground coffee into a filter has become just too onerous a task. 

So enter Perfect Measures, which look sort of like the java version of particle board.…

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