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Last Thursday, the St. Louis Post-Dispatch unveiled a video modeled on the New York Times'"truth" ad. Unlike the Times, the St. Louis daily had no plans to pay big money to air the spot during the Academy Awards — but the video was clearly meant to boost the paper's image, and self-esteem.
"Click on www.stltoday.com/truth to see the inspiring video — images and words that say it all," wrote Publisher Ray Farris in a memo to staff on Thursday.…
Clik here to view.
Last Thursday, the St. Louis Post-Dispatch unveiled a video modeled on the New York Times'"truth" ad. Unlike the Times, the St. Louis daily had no plans to pay big money to air the spot during the Academy Awards — but the video was clearly meant to boost the paper's image, and self-esteem.
"Click on www.stltoday.com/truth to see the inspiring video — images and words that say it all," wrote Publisher Ray Farris in a memo to staff on Thursday.…
